Procter & Gamble

Paper Summary:

This paper deals with a proposed memorandum drafted to the CEO of Procter and Gamble relating the state of the company and what is deemed necessary to sustain Procter and Gamble's place within the market. The writer points out that the document is written as if it were solicited by Procter and Gamble's CEO for review and marketing purposes. The conclusion of this article is that Procter and Gamble's market share is very sustainable.

From the Paper:

"Procter and Gamble touches the lives of billions of people throughout the world each day. Since the company's founding in 1837, Procter and Gamble has been committed to providing products of superior quality at a reasonable price so as to improve the respective lives of its consumers. The continuity of service from Proctor and Gamble to the public is such that it is evident that the company has been malleable throughout its history so as to withstand both changes in the marketplace and changes in consumer needs. That said, as Procter and Gamble nears its one hundred seventieth year of service, the need to change and willingness to change at the very top level of the organization must continue to exist."

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