Please Mum Market Potential

Paper Summary:

This paper discusses the Please Mum retail chain in Canada and its potential expansion to various cities around Canada. The paper investigates the market potential in each city over the next three years (2006 to 2009) and formulates recommendations for opening stores in those cities. The paper discusses Go/No Go decision and market rationale.

From the Paper:

"Increased competition in the children's apparel industry has forced market players to re-evaluate strategic marketing mix, market positioning, and potential for growth and expansion. The decisions that companies make today, will affect the livelihood of the business tomorrow. In order for corporations to remain competitive, it is crucial that they conduct comprehensive and accurate market research to identify target markets and consumer buying behaviours. The information collected can be used to align marketing initiatives with corporate goals and objectives. "

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