Peter Drucker on e-Bay

Paper Summary:

This paper discusses the function of entrepreneurship in today's corporate environment. It looks at Peter Drucker's concept of the entrepreneur in-depth and entrepreneurial activity is examined in relation to e-Bay. The paper further analyzes the role of the entrepreneur in a competitive environment which is increasingly dominated by such Internet businesses as Google, Yahoo! and others.

From the Paper:

"In analyzing e-Bay Peter Drucker would, first and foremost, extol its entrepreneurial roots. There can be little doubt that e-Bay is a product of the entrepreneurial spirit as it is embodied in the American attraction for enterprise and the capitalization of opportunity. In this sense e-Bay is a product of several of Drucker's sources for entrepreneurship: process need and new knowledge (Drucker, 1993). The reason for such an approach is because while e-Bay is founded on the backbone of a new knowledge in the form of communicative technology based on the Internet, its central business model is based an age-old paradigm that has functioned throughout millennia: the auction format. Peter Drucker would find this format and this unique combination of cutting edge technology supporting a business model that is literally a thousand years old innovative and above all, enterprising."

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