Personal Marketing Plan

Paper Summary:

The paper shows that the key to any marketing plan, be it for a business or finding a job is to identify one's objectives, one's target market, and identify specific steps which need to be taken in order to get to one's final goal. The marketing plan is a roadmap, which allows us to get where we are going. The paper discusses a marketing plan for a person who wishes to find a position in a marketing firm.

From the Paper:

"Positioning Strategy:
"There are many entering the marketing field. With the advent of global communication, marketing is evolving and taking on a new meaning. The global market place requires a person to be knowledgeable in many areas. They must master internet marketing, marketing to different cultures, as well as know the different traditional disciplines of marketing such as target market identification, market profiling, product differentiation, and how to establish brand equity. A diverse knowledge of these areas will place one wishing to enter the marketing field in a better competitive position in the job market."

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