This proposal defines the project plans for a partner relationship management (PRM) system for managing the relationships of channel partners and large commercial accounts for a landscaping services and manufacturing organization.
Written in 2008; 4,159 words; 10 sources; APA; $ 111.95
Paper Summary:
The paper explores the implementation of a partner relationship management (PRM) system and project plan that will enable Toro Manufacturing Company to better serve all channel partners. The paper identifies the scope of the project and looks at the key deliverables throughout this development project. The paper also provides a SWOT analysis and addresses the critical success factors for the Toro Manufacturing PRM system to achieve its objectives. A table measuring PRM systems performance and a Gantt Chart for the PRM system development are included with the paper. The paper concludes that the use of a PRM system is essential for the company's competitive advantage.
Outline:
Introduction
Project History
Scope of the Project
Project Deliverables
SWOT Analysis
Critical Success Factors
Gantt Chart
Conclusion
From the Paper:
"This proposal defines the project plans for creating a comprehensive partner relationship management (PRM) system for managing the relationships of both channel partners and large commercial accounts for a landscaping services and manufacturing organization. For purposes of this example, Toro Manufacturing Company, which relies on professional services and products for 67% of its revenue and 31% from residential, is heavily dependent on its channel partners and direct commercial accounts for the majority of its revenue (El Toro, 2007). The need for a PRM system to attract, sell and serve these indirect channel partners is critical for Toro's growth in the professional marketplace, in addition to greater market share gains in the residential market as well. "
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