Outsourcing Plastic Surgery

Paper Summary:

This paper discusses consumer behavior dynamics that are starting to emerge from the pervasive outsourcing of services. The paper particularly focuses on the outsourcing of plastic surgery and describes the way in which consumers from wealthier countries fly to South Africa and combine surgery with safari, in order to receive cheaper, but quality services.

From the Paper:

"For any business model or even the strategies that support them to survive, there has to be more of a balance between the 4 Ps of marketing which include promotion, place or distribution, and product in addition to price. In fact price is the most volatile and over-used of differentiators in many companies and entire industries. This has been exacerbated by global outsourcing strategies in many industries, with many looking for the 40% reduction in costs to justify moving their services spending, manufacturing operations, or both offshore. Yet pricing cannot sustain a business model for more than several quarters, even in the most commoditized of industries, according to research completed by Marn, Roegner, and Zawada of McKinsey and Company (The Power of Pricing, Pages 27 - 36)."

Sample of Sources Used:

• Friedman, Thomas. The World is Flat: A Brief History of the Twenty-first Century New York City, NY. Farrar, Straus, and Giroux. 2005
• Porter, Michael. "The Competitive Advantage of Nations" March - April, 1999. Boston, MA Harvard Business Review. Page 74.
• Marn, Michael; Roegner, Eric; Zawada, Craig. "The Power of Pricing", 2003 Number 1. Boston, MA McKinsey Quarterly. Pages 27 - 36.

More papers on Outsourcing Plastic Surgery :

• Essay # 84708 : "Plastic Surgery"
• Research Paper # 5031 : "The Plastic Surgery Industry"
• Persuasive Essay # 119427 : "Plastic Surgery in South Africa"

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