Orono Health Center

Paper Summary:

This paper investigates all the aspects required to open a health center in Orono. The plan examines the objectives, resources and organization of the fitness center. The paper also provides a SWOT analysis of the plan and investigates economical, political, social and technological forces which might affect the center's development. The paper's bibliography includes reviews of the books used in its research.

From the Paper:

"Economical Customer's changing preferences and demographic profile will encourage new classes, new fitness products, allowing for multiple revenue streams. Additionally, as the economy continues to improve, and baby boomers age, there is more discretionary income to spend on personal services, additional programs, upgrading of facilities and addition of staff support. As women become more and better employed, they are able to afford more upscale fitness facilities and are willing to pay for convenience and upscale amenities."

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