An outline of the strategic plans and marketing operations required when commencing a small business.
Written in 2008; 2,315 words; 8 sources; APA; $ 71.95
Paper Summary:
The paper focuses on presenting the steps for starting a coffee shop and ensuring its successful functioning. The paper presents an analysis of the target segment of customers and the coffee shop's specific features, continuing with the project's objectives, scheduling and management. The paper sets forth several recommendations aiming at presenting ideas that will ensure the coffee shop's success in the medium term and long term.
Outline:
Project Specification
Business Case
Stakeholders
Keys to Success
Macro (Top Down) Cost Estimate
Work Breakdown Structure
Schedule and Key Milestones
Project Management
Risk Management Plan
Recommendations
From the Paper:
"Another key for the new coffee shop's success is a very good marketing strategy, especially regarding Public Relations. PR basically means doing a good thing and speaking about it. In other words, no matter how great the new coffee shop will be, unless it is very well advertised, it will not be worth a dime. The new coffee shop will be advertised on: business cards, T-shirts, travel mugs, coasters, glassware, sport bottles, ceramic cups, and others. Also, the coffee shop could be advertised on radio for greater success."
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