Thesis paper discussing methods for increasing online consumer purchases in the Taiwanese market.
Written in 2004; 9,251 words; 47 sources; APA; $ 191.95
Paper Summary:
This paper investigates strategies that can be used by online retailing stores to encourage and increase online consumer purchasing behavior. The paper focuses on the Taiwanese market and considers relevant factors, such as trends, behavior patterns of customers, purchasing habits, product lines, and ideas that work in Western markets that are applicable to Taiwanese markets.
Strategy and Planning for Online Stores
Measuring Effectiveness of Websites of Online Stores
SWOT Analysis of Operating an Online Retail Store
Strengths of Online Retailing in Taiwan
Weaknesses of Online Retailing in Taiwan
Opportunity for Online Retailing in Taiwan
Threats Faced by Online Retailing in Taiwan
The Taiwanese Market and the Market's Readiness for Online Retailing
P.E.S.T. Analysis of Taiwan
Porter's Market Analysis of the Online Retail Market
From the Paper:
"There is no doubt that the environment within which the organization operates has a great influence on the market share of the product lines of the company. Similarly, there is no doubt that the environment within which the organization operates has a great influence on the sales that the company can hope to make using online retail concepts. For example, a market that has a large number of Internet users will have larger volume of online purchasers. At the same time however, the Internet can also offer individuals located at destinations that are very geographically apart an option to purchase products that might have otherwise not been available to them. Therefore, a customer in Taiwan could purchase a product from a store based in the U.S., U.K. or Australia without ever having to leave their homes."
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