On-Line Analyst, Inc.

Paper Summary:

This paper presents a detailed marketing plan for a new financial service company called On-Line Analyst, Inc. The paper explains that the company is a combination database management company that also specializes in the financial services markets. The paper claims that the company will offer a plethora of information, data and financial based market services such as on-line real time market segment analysis, brokerage services and information 'black box' management for the data industries clients. The paper assesses that this plan therefore serves as an evaluation and summary of the organization's marketing and business processing options. The paper contends that On-Line Analyst, Inc. will utilize this foundation document to design, implement and integrate the company's new series of business products and services into a viable consumer and sales blueprint.
Table of Content
Executive Summary
Introduction
Mission and Business Objective
Products and Services
Keys to Success
Macro Environment
SWOT
Economic Value Added
Cash Value Added
Cash Flow Return on Investment
Conclusion
References
Appendix A

From the Paper:

"On-Line Analyst, Inc. is an organization that takes advantage of existing market analysis and brokerage industry shortcomings. These market segments are currently in a precarious position where they are offering products and services in a climate that has historically been pretty successful but may be at a tuning point. Technology and various legal and regulatory aspects of the industry have changed. The future of the industry will be with companies that can take advantage of the new 24/7 "McDonald's Drive-Up Window" attitude to financial services and data management. The new economic, cultural and business global spectrum entail that it is always time to bank, invest or gather data somewhere in the world. On-Line Analyst, Inc. and the internet will make this new line of reasoning pay off."

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