Nike, Inc.

Business Plan # 22626

Business > Business Plans
Business > Companies
Business > Management
Business > Marketing

This paper is an extensive company review that is used to develop a marketing strategic plan for Nike, Inc., which sells sports shoe accessories, sports equipment, and apparels for men, women and children.

7,995 words () | 9 sources | MLA | 2002 | United Arab Emirates

Published on: Mar 27, 2003

Paper Summary:

The paper states that Nike is a very strong company and is doing very little wrong now, but it still has potential to grow. The team recommends that Nike develop a sister company to compete against the threat of low priced shoes. Very attractive paper with many pictures, tables and graphs.

Table of Contents
Introduction
Competition
Industry Overview
Inside Nike
Future
Background
Mission Statement
External Audit
Opportunities
Social
Technological
Environmental
Economic
Political/Legal
Threats
Social
Technological
Environmental
Economic
Political/Legal
Porter's Five-Forces Model
Rivalry
Potential Entry of New Competitors
Threat of Substitute Goods
Bargaining power of Suppliers
Bargaining power of Buyers
External Factor Evaluation Matrix (EFE Matrix)
Competitive Profile Matrix (CPM)
Internal Audit
Strengths
General Management
Marketing
Operations
Human Resources
Research and Development
Weaknesses
General Management
Marketing
Operations
Human Resources
Financial Analysis of Nike, Inc.
Performance of Nike in the Last Five Years
Valuation
Key Ratios & Statistics
Key Investment Positives
Fashion Trends
Opportunities Internationally
Brand Name and Global Market Share
Positive Inflection Point in U.S. Demographics
Inroads with Female Customers
Key Investment Risks
Potential for Loss of U.S. Market Share
Lower-Margin Business
The Mid-Price Shoe Segment
Entrepreneurial Culture
Exposure to Fashion Trends and Private-Label Goods
Air Jordan's Popularity
Marketing Overview
Perceptual Mapping of the Footwear industry
Internal Factor Evaluation Matrix (IFE Matrix)
Tows Matrix
Internal/External Matrix (I/E Matrix)
Strategies
Sister-Company Pro-Forma Income Statement
Conclusion
Appendix 1-9

From the Paper:

"In terms of social responsibility, one of the major criticisms against Nike is the bad working conditions in its centers abroad. However, Nike has developed a code of conduct (See Appendix) for its employees in order to curbs such criticisms as well as others that might occur in the future. The Former U.N. Ambassador even suggested to Nike a few ways in which employee's grievances could be addressed and its compliance with human rights standards. At the same time, Nike also has developed several youth programs like P.L.A.Y. to promote fitness, literacy and activeness in sports. Nike also formed the N.E.A.T (Nike Environmental Action Team) to pursue environmental objectives by introducing concepts like recyclable shoes (Reuse-A-Shoe program), which uses recycled material in the shoes. Nike also has taken steps to hire minority workers."