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Multimedia Cell Phone Market


# 96255
Multimedia Cell Phone Market
An assessment of market opportunities for Microsoft to penetrate the multimedia cell phone market.
2,503 words (approx. 10 pages) | 7 sources | MLA | 2007 United States


Paper Summary:

This paper analyzes the opportunities for Microsoft to enter the multimedia cell phone market on a global basis. It provides an internal analysis of the company's abilities in this area, the current market environment and the key market drivers. The paper includes a SWOT (strengths, weaknesses, opportunities and threats) analysis and provides the application of Dr. Michael Porter's Five Forces analysis.

Table of Contents:
Executive Summary
Situation Analysis
SWOT Analysis of Microsoft's Entry into The Multimedia Cell Phone Market
Mobile Solution Platform Strategic Factors: The Critical Link Globally
Market Segmentation
Market Positioning Analysis
Competitive Landscape and Analysis

From the Paper:

"Phase 1 - Large enterprise management vendors will develop true 'mobile expertise', integrating mobile elements into their core solution offerings (as opposed to the point solutions they offer today). Phase 2 - Business process management (BPM) vendors will recognize that mobile solutions provide a considerable opportunity and look to add BPM elements to existing management solutions. As a result, business processes that utilize mobile technology may then be exposed, managed and manipulated as and when necessary in order to generate even greater cost savings and efficiencies. Phase 3 - Following BPM integration into management solutions, business activity monitoring (BAM) will start to play a role, so that enterprises may start to understand the dynamics of various parts of multiple processes."

Sample of Sources Used:

  • Ovum Research (2006) - Worldwide Multimedia Cell Phone Forecast. Source: Credit Suisse First Boston Analysis of the Multimedia Cell Market (2006)
  • Flextronics (2006) - Annual Report and key investor5 briefing materials. Accessed from the Internet on November 29, 2006 http://www.flextronics.com/en/Investors/ConferenceCalls/tabid/69/Default.aspx
  • IDC (2006) - Worldwide Multimedia Cell Phone Forecast. Framingham, MA. Published July, 2006.
  • AMR Research (2005) - Research Alert on Cellular Phone Costing and Forecast Alert. August 2005. Boston, MA
  • AMR Research (2006) - Costing and Forecasting of Ceullular Phone Market Development. January 2006. Boston, MA.

Cite this paper

APA Citation:

Multimedia Cell Phone Market (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Business-Plan-Multimedia-Cell-Phone-Market/96255

MLA Citation:

"Multimedia Cell Phone Market" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Business-Plan-Multimedia-Cell-Phone-Market/96255>




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