Mini Law School: Case Analysis

Paper Summary:

This paper offers a marketing plan for the Mini Law School, noting that the issue facing the Mini Law School is that its current marketing approach is not attracting enough students and so does not enable the owners to achieve their target of 100 students per session. Enrollment has averaged less than half the desired number for the three sessions held to date. An analysis of the marketing scheme and the problems seen with different aspects of that marketing program suggests where some changes might be made.

From the Paper:

"Concerns have been raised especially about the advertising that has been done, whether it is effective and whether it is placed in the best locations to reach potential students. The value of the website has also been questioned, along with a concern about the design of the site and whether new features should be added. Another consideration is the cost, for many of the possible moves that could be made would also add to the costs for the owners and would have to be justified by..."

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