Paper Summary:

The purpose of this paper is to inform readers about McDonald's in Australia's international history, product line and marketing environment. This paper takes an in-depth look at several aspects of this company, including its competition, environmental factors, the variance of products between the United States and Australia, pricing, and promotional materials and tactics.

From the Paper:

"The first McDonalds franchise was opened in Des Plains, Illinois in 1954 by a man named Ray Kroc. Ray was familiar with the McDonald brother's operation in California. He liked the simplicity of their menu, which included burgers, fries, soft drinks, and milkshakes. At the time, the McDonald's brothers were not planning on expanding their business. Ray Kroc saw the great potential of this type of restaurant and propositioned the two brothers. He wanted their permission to open a similar operation and agreed to pay them .05% of revenues. They accepted his offer and McDonald's stores began to take off! By 1960, Kroc had already opened 200 McDonald's restaurants throughout the United States by franchising out the McDonald's name to local entrepreneurs. In 1961, Kroc bought the McDonald brothers out for 3 million dollars, and by 1965, the company was public and now named McDonald's Corporation. Today, McDonald's has restaurants on 6 continents and in 120 countries. The total amounts to over 20,000 restaurants and serves about 28 million people daily. (http://www.mcdonalds.com.au/home/)"

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