This paper develops a marketing strategy for opening a digital restaurant.
Written in 2004; 1,356 words; 6 sources; APA; $ 47.95
Paper Summary:
This paper explains that the marketing strategy for opening a Sab-E, or digital, restaurant is to be used by agencies outside of the business management team. The author points out the importance of business communications.
From the Paper:
" The purpose of this report is to develop a marketing plan that would guide the agencies or publicists eventually used by Sab-e Restaurant to reach its target market, grow its business and possibly move the business from a single site to a multi-site chain entity. As Dignam has pointed out, good marketing involves excellent communication between a business and its customers or clients. Similarly, Kunkel has noted that successful businesses that become de facto brands rely heavily upon marketing to establish and maintain their ..."
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