Marketing Plan

Paper Summary:

This paper discusses a marketing plan for the iPod 20G and Bose stereo docking system, that assumes the product will be re-launched in Toronto as a test launch to attempt capturing an older population who are all willing to pay extra for ease of use, quality of sound and branding. The plan provides an overview of the strategy, action plan, issues, objectives, threats and opportunities in marketing this product.

From the Paper:

"In this business plan, we will promote the sale of an existing product , the 4th generation iPod 20G with Bose(TM) SoundDock(TM) Digital Music System, as both a home entertainment and portable audio system. Using highly reliable demographic data, the product will be geared to the lifestyles of those between the ages of 25 and 40 as they change with the times and advance into the next stages of their lives. As they change, we will convince music fans who thought CDs would last forever to convert once again."

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