Marketing Plan for the Small Grocer

Paper Summary:

This paper examines and discusses the current market condition for small grocers in metropolitan Toronto. Areas of discussion include the four P's - product, price, place, and promotion all of which are key concepts when developing strategic marketing initiatives. Distribution channels are examined as well as competition from both big and small grocers including Loblaws, Safeway, and No Frills.

From the Paper:

"Strategic marketing is crucial to the success of most businesses. All too often businesses that neglect to plan and execute a strategic marketing plan seem to not do as well as some of its competitors. Without sufficient attention to marketing strategy even the most profitable grocer may not be so financially stable in the end. Several marketing possibilities exist for the small market grocer, however competing with the large grocery chains has proven to be challenging to say the least. The big grocers including Safeway, No Frills, and Loblaws have enormous marketing budgets, especially compared to the little grocer."

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