Presents a marketing plan that illustrates the importance of foreign markets to Pepsico's continued expansion and growth.
Written in 2006; 1,125 words; 0 sources; $ 44.95
Paper Summary:
This document discusses Pepsico's reliance on both traditional and e-marketing techniques to fuel its growth in international markets with an emphasis on the China market. The document concludes with a strategic plan for taking advantage of several opportunities in China for marketing initiatives such as the Olympics and the World Expo.
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