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Marketing Case Study - Ken Davis Products


# 60586
Marketing Case Study - Ken Davis Products
A look at marketing success and failure in the competitive world of BBQ sauce.
1,644 words (approx. 6.6 pages) | 5 sources | MLA | 2005 United States


Paper Summary:

This paper discusses how, despite numerous attempts to differentiate its product, Ken Davis Products still strives to increase their market share. It looks at how although there is fierce competition in the BBQ sauce market, the company aims to increase their loyalty base through the development of new high end sauces intended for the inexperienced cook.

From the Paper:

"Ken Davis Products, Inc.(KDPI) is a marketer, manufacturer, and distributor of barbecue and marinating sauces. The company has been in business for over 30 years, but has failed to reach customers outside of its home base region in the Northern Midwest: "Minnesota, Iowa, North and South Dakota, and Wisconsin". Despite an attempt to "go nationwide between 1986 and 1991 through the formation of a partnership with Ken Sherman and the creation of Ken Davis Worldwide", the company has not been able to break out of it's current target market and into the national and international marketplace. (MNHS, Business Records)"

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Cite this paper

APA Citation:

Marketing Case Study - Ken Davis Products (2012, January 15). Retrieved February 14, 2012, from http://www.academon.com/Business-Plan-Marketing-Case-Study-Ken-Davis-Products/60586

MLA Citation:

"Marketing Case Study - Ken Davis Products" 15 January 2012. Web. 14 Feb. 2012. <http://www.academon.com/Business-Plan-Marketing-Case-Study-Ken-Davis-Products/60586>




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cazelda US
Publisher Since:
Aug 27, 2005
I hold a Bachelor of Science in Computer Information Systems from DeVry, am currently employed as a Senior SAS Analyst with one of the largest banking firms in the world(HSBC). I read non-fiction for fun in my spare time so I have a wealth of knowledge on obscure subjects and I enjoy an opportunity to do new research and writing.
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