A discussion regarding the functionality of a market research plan and how it relates to public relations.
Written in 2006; 900 words; 2 sources; $ 35.95
Paper Summary:
This paper reviews how a market research plan is intended to analyze the current market, locate trends, determine what the competition is doing and find out what the public wants. In relation to the organization scenario, the market research plan focuses on the key factors of the purpose, situation analysis, strategy and objectives and markets. The paper further discusses how these elements serve to provide a focus on the current situation in the industry, the competition that exists and the public relations plan that will be required to ensure that the company's objectives will be successful.
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