Management at Sea Spring Corporation

Paper Summary:

This essay discusses the external and internal factors that impact the planning function of management within the Sea Spring Corporation. The Sea Spring Corporation is a multinational conglomerate that manufactures computer components, cellular telephones. and PDA's. The essay focuses on the following internal and external factors: rapid change, globalization, technology, e-business, innovation, diversity, and ethics.

From the Paper:

"Rapid change is always a challenge for a technology company; it is the nature of the industry. One of the most significant changes that have occurred in the technology industry is the decreased interests in personal computers. Much of the lost interest in personal computers is due to the fact that most new PCs do not offer any new options that people aren't willing to live without. The rapid change in the decline of computer sales has caused the demise of many companies that manufacture PCs. Rapid change also occurs when poor economic conditions are present because consumer spending is low and people are not purchasing products that are not necessities."

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