This paper is a marketing plan for a proposed perfume sponsored by actress-singer Madonna Ciccone, known simply as Madonna:
Industry outlook, advertising, naming scent and pricing.
Written in 1991; 1,575 words; 6 sources; $ 55.95
From the Paper:
"Successfully launching a new perfume line requires a large amount of investment and a careful marketing plan. This paper presents the marketing plan for a perfume brought out under the auspices of actress-singer Madonna Ciccone, known simply as Madonna.
Analysis
Perfume and its related products are highly psychological. A scent which appeals to one individual will repel another. The power of scent has been called the "Proustian effect" since Proust's narrator, Marcel, needed only to smell the slightest hint of a perfume to be transported back to childhood. Perfumes trigger memories, both good and bad, in individuals.
While the scent itself ultimately is what entices a person to wear a given perfume (the term is used in this research to ... "
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