LightHouse Restaurant

Paper Summary:

This paper explains that Lighthouse, a full-service restaurant located in Las Vegas, Nevada, will feature low-calorie, low-sodium and healthy selection of moderately priced food as influenced primarily by the Mediterranean cuisine. None of the thousands of restaurants already in Las Vegas, the author stresses, offer a menu dedicated solely to healthy dining choices. A competitive analysis, keys to success and target market segment are included in this business plan, which offers an opportunity for financial institutions to review LightHouse's vision and strategic focus.

Table of Contents:
Executive Summary
Mission
Keys to Success
Product Differentiation
Product Quality
Management
Marketing
Company Summary
Company Ownership
Company Location and Facility
Product Description
Competitive Comparison
Market Analysis Summary
Target Market Segment Strategy
Main Competitors
Il Mulino New York
The Range Steak House
Seablue
Management Summary

From the Paper:

"Doing a quick search of restaurants in Las Vegas, via Yellow Pages Online, there are 3,135 establishments that are competition for LightHouse . However, none of these restaurants offer a menu dedicated solely to low-calorie, low-sodium healthy dining choices. As mentioned earlier, some restaurants do offer a limited number of "healthy" selections; but, none have made healthy eating directed towards those wishing to lose weight or maintain a healthy weight their goal."

Sample of Sources Used:

• Barone, Terry. Area Growth. (7 Jul 2007). Online. Available from http://www.primesourcecoml.com/LV_Growth.htm [accessed 27 Mar 2008].
• Carollo, Caterina; Lo Presti, Rosalia & Caimi, Gregorino. "Wine, Diet and Arterial Hypertension." Angiology 58, no. 1 (Feb/Mar 2007): 92-96. Database online: Available from Academic Search Premier, ISSN: 0003-3197.
• "Foodservice in the United States." (July 2007): 1-32. Database online: Available from Marketline.
• In Pictures: America's Most Obese Cities. (2007). Online. Available from http://visitlasvegas.com/getfile/2006Top25Questions.pdf?fileID=106 [accessed 27 Mar 2008].
• Las Vegas Restaurants: Moderate Costs. (2008). Online. Available from http://www.lasvegasrestaurants.com/price.cfm/price/3/Moderate [accessed 27 Mar 2008].

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