A look at the successful transition of Laureate Education Inc. from a technology-enabled tutorial business for high school students to a full-fledged international online university.
Written in 2005; 1,931 words; 6 sources; APA; $ 61.95
Paper Summary:
This paper describes the transition, acquisition, integration, and mission of Laureate Education Inc. The paper first explains Laureate Education's position that it is not a technology company, even though it uses the best technology to develop and deliver its product, namely, nontraditional, long-distance education. The paper then describes Laureate's goal as an educational institution that provides a seamless student experience from the time a prospective student inquires about a program until the time that he or she becomes an alumnus. The paper then looks at how Laureate has been able to achieve this goal by maintaining an exclusive focus on the customer while, at the same time, considering the organizational needs of the company. Finally, the paper covers Laureate's supply chain management system, since this was an important part of the successful evolution into a long-distance learning institution.
From the Paper:
"In July of 2000, Sylvan Learning Systems acquired OnlineLearning.net, the first "online" business purchased by Sylvan in what would become part of an acquisition strategy designed to develop an international university system with both online, traditional, and "hybrid" programs. Previous to the acquisition of OnlineLearning.net, Sylvan had purchased several other businesses and universities with some experience in online technology, but none of them were exclusively focused in online education. All of the acquisitions bolstered Sylvan's strength in non-traditional university education; the challenge would be integrating the right mix of marketing, technology, product development, and product delivery."
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