Launching an Internet Store

Paper Summary:

The paper discusses the marketing strategy for the opening of a new on-line Internet "Greek" store. The paper details the quality Greek commodities to be offered and defines the target market and the proposed advertising and promotional campaign. The paper notes that America has a large immigrant population of Greek origin who would favor the delights from "home". The paper also describes the web design and content.

Outline:
Target Market and Customers
Growth Trends
Business Description
Marketplace Trends
Marketing Strategies

From the Paper:

"The target market is the business sector, in the form of supermarkets and other Greek oriented stores, as well as the general public, who can access the store from any Internet location. Specifically, the products are aimed at various sectors of the public, including Greek immigrants or Greek Americans who wish to experience a portion of their home country; members of the public with a passion for Greece and its products; or those who wish to learn more about the country or who want to experience new things in terms of food, wine, music or literature. The market focus is therefore wide, with significant revenue potential."

Sample of Sources Used:

• Besecker, Lindsey (2008, July 31). It's all Greek... Temecula restaurant offers authentic food, atmosphere of Greece. The North County Times. http://www.nctimes.com/articles/2008/07/31/food/zb2d41703a31c49038825749500047b88.txt
• Prevention (2007). The Summer That Changed My Diet. http://www.prevention.com/cda/article/the-summer-that-changed-my-diet/9ac90169c72a3110VgnVCM20000012281eac____/nutrition.recipes/nutrition.basics/cooking.healthfully/0/
• Restaurant Business (2004, Aug 15). GREek earns. http://www.allbusiness.com/retail-trade/eating-drinking-places/4289093-1.html
• IGourmet.com. Greek Food. http://www.igourmet.com/greekfood.asp
• The Greek Wine (1999-2000). http://www.thegreekwine.com/

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