An outline of the marketing principles required in launching an on-line store for Greek products.
Written in 2009; 1,506 words; 5 sources; APA; $ 49.95
Paper Summary:
The paper discusses the marketing strategy for the opening of a new on-line Internet "Greek" store. The paper details the quality Greek commodities to be offered and defines the target market and the proposed advertising and promotional campaign. The paper notes that America has a large immigrant population of Greek origin who would favor the delights from "home". The paper also describes the web design and content.
Outline:
Target Market and Customers
Growth Trends
Business Description
Marketplace Trends
Marketing Strategies
From the Paper:
"The target market is the business sector, in the form of supermarkets and other Greek oriented stores, as well as the general public, who can access the store from any Internet location. Specifically, the products are aimed at various sectors of the public, including Greek immigrants or Greek Americans who wish to experience a portion of their home country; members of the public with a passion for Greece and its products; or those who wish to learn more about the country or who want to experience new things in terms of food, wine, music or literature. The market focus is therefore wide, with significant revenue potential."
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