Landover Advertising

Paper Summary:

This paper describes the current state the Roanoke branch of Landover Advertising. The purpose of this report is to determine what efforts need to be made in order to get this branch functioning at an optimal level once again. This report examines each issue for cause and effect, with an eye toward improving employee morale and leveling out the workload.

From the Paper:

"Until three weeks ago, the Roanoke Branch of Landover Advertising operated with three art directors, Jessamyn Jackson, Armin Knecht, and Douglas Ringgold. These directors worked closely with two account executives assigned to this branch, Karenna Newkirk and Taylor Rice. Prior to that time, employee morale had been low. Approximately six weeks ago, Douglas Ringgold, initiated one-on-one interviews with the creative staff to determine what can be done to improve morale. He had read in CIO Magazine that "[t]he first step toward fixing bad morale is acknowledging that the problem exists. The second step is realising that it's your responsibility to make it better". At the time of his death, Ringgold had made contact with nearly half of the artists and writers. Examining Ringgold's records, it becomes apparent that the staff's concerns fall into two areas."

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