"Irish Dude Ranch Vacations"

Paper Summary:

This paper explains that Irish Dude Ranch Vacations intends to unite the traditions of Western riding in the United States with the centuries-old expertise in equestrian sports of the Republic of Ireland to create a unique 'adventure vacation' for Americans, then for Canadians, then Australians, and then the rest of the globe. The initial marketing efforts to European nationals will be much more modest. The author points out that the Irish component will be arranged by contract, and all Irish personnel will be Irish nationals managed by the Irish Riding Centre, which is the first of several intended locations for the vacation packages. The paper states that very little investment is required on either side of the Atlantic, and yet it can tap into a very large and arguably underserved market because, in particular, Western riding, as opposed to European-style riding, is an active sport that can be enjoyed by almost anyone, regardless of physical condition. Chart. Illustrations

Table of Contents
Executive Summary
Vision and Mission Statements
Company Overview
Company History and Format
Basic Activities of the Business
Operating Hours
The Primary Service
Objectives
Current Status
Company Principals
Outsourcing or In-House?
Organizational Chart
Relationship Management Plan
Relationship Management Goals and Objectives
Who is Responsible for Managing Relationships within the Organization?
Who will Maintain Supply Relationships Outside of the Organization?
Reasons for this Choice
Political, Economic and Union Alliances
Diversity Management Plan
Importance of a Diversity Plan
Objectives and Goals of the Plan
Minority Groups to be Courted
Program Monitor
How are the Employees Trained?
Marketing Plan
Advertising Media
Our Service vs. the Competition
Email Marketing
Marketing Slide (Advertisement)
Products/Services Plan
Location Photos
Financial Plan
Operating Plan
Conclusion

From the Paper:

"The vision of Irish Dude Ranch Vacations is to make a memorable, exciting, but safe active vacation experience possible for large segments of the population currently underserved in that area; those with less than optimal physical conditions and those who are quite young and quite old. The mission of the company is to introduce would-be riders of all sorts to horses and to Ireland, both of which are extremely spiritual and completely humanizing. The intention of this company is to make a good living for all concerned-including the horses in terms of excellent upkeep and training, and no overuse-and to do it by maintaining reasonable prices that make it affordable for great segments of the global population who might otherwise not get a chance to ride a horse or see an exotic and beautiful country."

More papers on "Irish Dude Ranch Vacations":

• Term Paper # 139024 : "The Sherman (Gorman) Ranch"
• Analytical Essay # 130325 : "The Irish American Experience"
• Research Paper # 91354 : "Irish Art from 1800 - 1850"

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