Internet Distribution for Windowsill Protectors

Paper Summary:

This paper is a case study of a migration project involving the introduction of a new channel of business to Home Accessories International, a provider of accessories to the home. The paper specifically focuses on a windowsill protector product line. The new channel is online distribution of this product (e-tailing).

Table of Contents:
Project Overview
Management Summary
Introduction
Migration Issues
Impact of E-tailing on Relationship with Existing Network of Specialised Distributors
Maintaining Existing Customer Loyalty to the HAI Brand Despite the Changing Channel of Distribution
Researching Legal Issues of Internet Based Distribution in an International Setting
Costs and Delivery Time-frame
Periodic Updates for Senior Management and Other Stakeholders
Conclusion
Appendix A

From the Paper:

"Home Accessories International (HAI) is a provider of various accessories to the home. Traditionally distribution of goods has been performed via a network of specialised distributors across Australia, New Zealand and Ireland. Senior management has recently decided to migrate an existing product line, windowsill protectors, to an online distribution system (e-tailing) in order to reduce the costs involved in relying on agents to market the goods to retail customers. This will be a test case which will be closely observed by other divisions of HAI. If successful, implementation will be extended throughout the company. E-tailing is unlikely to attract new customers in the first instance and this is not the aim of the project. Management will be satisfied to maintain the existing customer base during the first year of online operation."

Sample of Sources Used:

• "E-tailing issues". Accessed at http://www.udel.edu/alex/online/market5.html on 19/10/03.
• Chiang, H. "B2C E-COMMERCE". Accessed at www.cs.yale.edu/~jf/e-commerce17.ppt on 21/10/03.
• Gelinas, U.J., Sutton S.G. and Oram, A.E. (2001) Accounting Information Systems, 5th edition, South Western
• Lawrence, E., Corbitt, B., Fisher, J., Lawrence, J., Tidwell, A. (2000) Internet Commerce-Digital Models for Business, 2nd edition, John Wiley & Sons Australia.
• Pfleeger, S.L. (1998) Software Engineering, 2nd edition, Theory and Practice, Prentice Hall.

More papers on Internet Distribution for Windowsill Protectors:

• Business Plan # 91348 : "Migration to Internet Distribution for Movie Rentals"
• Article Review # 120828 : "Internet Distribution"
• Case Study # 91350 : "Migration from Traditional to Internet Distribution"

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