This paper assesses the potential launch of a series of Internet cafes throughout several cities in India.
Written in 2008; 3,549 words; 9 sources; APA; $ 99.95
Paper Summary:
The paper attempts to evaluate the creation of a series of Internet cafes throughout India, specifically concentrating on the cities of Bangalore, Chennai and Hyderabad. The paper assesses the economic, social, cultural and political factors and concludes with a recommendation for the market entry mode to be used. The paper explores the risks associated with the strategy of building cafes as well as the potential for this type of service business.
Outline:
Abstract
Introduction
Main Discussion
Analysis of Key Factors
Analysis of Entry Mode to be Used
Other Factors Affecting Decision
Conclusion
From the Paper:
"The typical Internet Cafe is configured with between seven to ten computers, with printers, scanners, video conferencing equipment, and website development expertise is available in larger metro locations. It is common to also find in the larger metro Internet cafes workspaces or what is called in these locations "work cabins" where Internet browsing privacy is assured. This is one of the biggest reasons why students are drawn to Internet cafes for their e-mail and Instant Messaging, and online gaming activities. Almost all of these facilities, especially in the larger metro areas are air conditioned and provide both social networking and gaming areas. The business model is that of charging a per hour rate for Internet access, with additional charges for value-added services including the development of websites, developing e-commerce sites for local small businesses, and connection in the metro area via wireless access in the most populated areas of India's major cities. It is common for the franchised Internet cafes to have alliances with national telephone and broadband providers."
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