Paper Summary:

This study evaluates the best possible marketing strategy for the entry of Chinese textile products into the international market. Through careful and comprehensive analysis, the paper evaluates all aspects of the strategy including exporting tactics, a SWOT analysis, the marketing mix, and distribution and growth strategies.

Introduction
Aims of the Study
Literature Review
Concept of Market-Entry
Marco-Market Analysis
A brief Overview of the Chinese Textile Industry
SWOT Analysis of the Chinese Textile Industry
Marketing Mix
Summary
Communication Strategies
Public Relations Strategies for the Chinese Textile Sector
Advertising Strategies for the Chinese Textile Sector
Other Promotional Strategies to Cater the International Textile Market
Entry Strategies
Pricing Policies for the Chinese Textile Sector
Distribution strategy for the Chinese Textile Sector
Conclusion
Methodology

From the Paper:

"Before we attempt to craft an international marketing strategy, it is vital to understand that the basic concept and definition of marketing does not change, whether the target market is local or international. Nevertheless, the possibilities and alternatives of the marketing strategy increase when the company decides to become export oriented because the range of threats and opportunities widens. For case in point, a Chinese company's language of communication might be "Chinese," but when dealing with international clients, for instance in America, then the company has to carry out its business activities in "English." This does not simply mean that they have to communicate in the English language, but it means that they not only have to understand the American business and social culture but also promote their products and services in keeping with the American culture. If they wither or fail to fulfill or overlook this criterion, then their chances for international success are very low."

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