International Hotel Marketing Planning

Paper Summary:

This paper details how Paul Dubrule and Gerard Pelission, innovative entrepreneurs, along with the Indonesian Accor Group of Hotels came to launch a chain of 3 star hotels, popularly known as "Novotels," which afforded guests a convenient location, reasonable price and service, while expanding their business abroad. The paper examines hotel business practices in different parts of world and details the many factors involved launching and marketing new hotels including choosing locations and staffing these establishments while increasing tourism and profits wherever these hotels may reside.

From the Paper:

"With 2200 Hotels around the globe & 265000 rooms worldwide, Accor had standardized its hospitality structure. The number of rooms and the category of rated hotels in the Accor group are given per Exhibit 8 of the case study. The Management always ensured while establishing a Hotel that it was done at a good location, like out of town or near International Airports or International Highways where the land was procured cheaply and in abundance. This enabled the hotel to have plenty of open space, free car parks, playgrounds, swimming pools and so on.
It also ensured that the hotel could maintain it's international image with standardized customer services throughout its network."

More papers on International Hotel Marketing Planning:

• Analytical Essay # 126422 : "Making Marketing Planning Work"
• Marketing Plan # 72475 : "Strategic Marketing Planning "
• Research Paper # 27271 : "Hospitality Management"

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