International Business

Paper Summary:

The paper begins by introducing the product to be marketed - a handheld unit which provides the benefits of a digital camera, translator and tour guide all in one. It looks at the current international situation and then examines the rational of and commitment to international expansion. The paper then explores the reasons behind expanding the business to three expanding markets - Greece, Mexico and Egypt. It provides a statistical summary of the economic foundations of all three nations by way of a graph before focusing on an analysis of Greece's political and economic situation.

From the Paper:

"Greece is of high interest because of the impending Olympic Games which will be held in the country. The primary source of income for many local vendors within the country is tourism, the same is true of Mexico (CIA, 2003). The pyramids in Egypt prove equally compelling as a tourist attraction. Most individuals visiting these countries are lured by the amazing historical structures to see. Mexico and Greece, like Egypt are home to many famous ruins. The ease of use and inexpensive cost of the travel companion could provide tourists with guided daily tours of the many sights within these countries. Most visitors, upon entering countries such as Greece, Egypt and Mexico, seek out the aid of a tour guide and translator. The use of this product will eliminate the need to do so. The product is most likely to be successful in Greece during the Olympics, as high volumes of visitors form many different countries will be entering the country, and the majority are not likely to be familiar with the local language and sights. Many will also be seeking out digital camera or similar capabilities, which this product will provide".

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