Hotel Feasibility Study

Paper Summary:

This paper examines various factors which need to be considered when entering into an investment of this magnitude. The paper begins by examining the market area and the potential this geographical area holds for such an investment. It then looks at a potential theme for the hotel and discusses what would best suit the environment. The paper then analyzes the potential site and includes a map diagram. It concludes with a survey of potential competitors.

From the Paper:

"San Francisco was chosen because it is one of the strongest hotel markets in the world. Even though there are many hotels in the area, there are only a handful that make up the small luxury hotel market, as defined by the burgeoning San Francisco company, Small Luxury Hotels of the World, a consortium of 260 independent properties worldwide. According to Andorka (1999) reports that the revenue growth for the consortium has grown from $350,000 in reservation fees in 1985 to a projected $40 million in reservations fees in 1999. These small luxury hotels cannot be any larger than 200 rooms in the United States, and 100 rooms in Asia and Europe."

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