Holiday Inn Express Hotels

Paper Summary:

This paper relates that the purpose of this project is to implement a program to outfit the rooms of Holiday Inn Express with Web TV in order to provide cable service and Internet access to visitors. The author points out that this project has a budget of $10 million, to be implemented over a three-year period. The paper explains that the objective of the plan, which covers the United States first, then North America and then other parts of the world, is to bringing in new customers.

From the Paper:

"The purpose of this project is to implement a program to outfit the rooms of Holiday Inn Express with Web TV in order to provide cable service and Internet access to visitors. Communication Overseeing this project is a network of sponsors and executives, and progress must be communicated to this group as the implementation progresses. Among those to be kept informed are the leadership at corporate headquarters (meaning the Chairman of the Board, the Chief Executive, the Finance Director, and the Managing Director); the managers of the specific hotels involved in the plan, as different regions are added; vendors supplying the hardware and software; and other interested parties deemed part of this communication plan by the implementation team (Our management, 2005)."

More papers on Holiday Inn Express Hotels:

• Business Plan # 83676 : "Incorporating WebTV into Holiday Inn Express"
• Research Paper # 98713 : "The U.K. Budget Hotel Sector"
• Business Plan # 36983 : "Company Holiday Event"

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