This paper presents a business plan of marketing chocolate as a health food item.
Written in 2007; 785 words; 5 sources; APA; $ 27.95
Paper Summary:
The paper provides a creative marketing strategy for a chocolate-based health food snack, targeting individuals between 35 and 60 years of age. The paper explains the recent findings of the medical and scientific communities that have confirmed chocolate's health enhancing qualities. The paper relates that the creative focus is centered on the fact that a chocolate-based healthful snack food product is conducive not only to better health but to an overall lifestyle change.
Outline:
Abstract
Project Description and Background
Target Market Description
Target Market Insights
Goals
Obstacles
Focal Promise
Reasons to Believe
Copy Strategy
Tone
Media Channels
Creative Considerations/Mandatories
From the Paper:
"The project consists of a new advertising angle for chocolate. The traditional conception as well as the typical advertisement for chocolate has been as a candy or sweet, high calorie food product. However, recent medical and health research has confirmed what has long been conjectured; that chocolate has substantial health benefits (Chocolate, 2006). Repackaging chocolate as a health food item with the associated marketing collateral is the focus of this project."
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