The paper discusses the relative strengths, weaknesses, opportunities, and threats of Harrah's Entertainment in the gambling and gaming industry in the form of a SWOT analysis. The paper offers an in-depth analysis of Harrah's Entertainment operations. While Harrah's operations are considered to be very strong and the company financially sound with large cash reserves, it is very exposed to the online gaming and gambling industry that is highly unregulated and very profitable.
From the Paper:
"Harrah's Entertainment Inc., headquartered in Las Vegas, Nevada, operates mainly in the casino entertainment business. The company, founded more than 60 years ago, is recognized as the third biggest gaming company in the world. Harrah's Entertainment is an unparalled entertainment establishment operating 28 casinos in more than 13 US states under the Harrahs, Rio, Harveys, and Showboat brand names. Its operations include casino hotels, dockside and riverboat casinos, and Indian gaming establishments. Harrah's total revenues grew 5.5% in 2003 to $4,322.7 million, primarily as a result of a full year of consolidation of Jazz Casino Company into the financial results compared to the partial year in 2002 following the acquisition of a controlling interest in that property, the company's acquisition of Louisiana Downs in December 2002 and the subsequent introduction of slot machines at that property in mid-2003, and the contributions.."
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