Harley-Davidson Business Analysis

Paper Summary:

This paper presents a business analysis of the Harley-Davidson Motor Company (HDMC). The paper gives a general overview of the company and then discusses the company's strategic factors, in more detail. It focuses on the company's strengths and weaknesses and then discusses its opportunities for growth. The paper concludes with recommendations for Harley-Davidson's future strategies.

Table of Contents:
Company Overview
Analysis of Strategic Factors
HDMC Strengths
Brand Image
Market Share Leadership
Offerings across Multiple Product Segments
Extensive Distribution Network
Strong Operating Performance
Weaknesses
Weak European Business Performance
Rising Dealer Inventory And Decline In Value Of Pre-Owned Vehicles
SEC Inquiry Over Harley-Davidson Production Plans
Opportunities
Demand For Harley-Davidson Motorcycles
Expansion Into New Demographics
Improvement In Production Efficiency
Threats
Intense Competition, Especially In European Markets
Increase In Raw Material Prices
Regulatory Issues
Strategic Alternatives and Recommended Strategy
Implementation
Evaluation and Control

From the Paper:

"Harley-Davidson increased its gross margin by nearly 2% in 2004 largely due to increased production and price increases and a $1 billion on capital improvements in its production facilities. Capacity expansion projects include a 60,000 square foot expansion at Tomahawk, Wisconsin, facility; a 165,000 sq. ft. addition to its product development center in Wisconsin; and a 350,000 sq. ft. expansion at its York, Pennsylvania, facility."

Sample of Sources Used:

• DataMonitor (2005), Harley-Davidson Company Profile. DataMonitor Corporation. September 2005. London, UK

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