Looks at how some companies today are undertaking what might be called a "green" strategy, or a strategy that takes into account environmental issues.
Written in 2002; 920 words; 1 sources; MLA; $ 32.95
Paper Summary:
This paper cites "Ticona" as an example of a company that employs a "green" strategy when conducting business, handling waste, and dealing with employees. The paper reviews the measures taken by Ticona to implement the green strategy and discusses the trend, demonstrated by many companies today, toward a more environmentally friendly approach to conducting business.
From the Paper:
"Ticona is a subsidiary of Celanese AG and is a producer of a wide range of plastics products. Celanese AG is a company with worldwide operations and leads in the production of key products with leading production technologies. The products cover five main segments, these being acetyl products, acetates, chemical intermediates, engineering plastics (Ticona), and performance products, the latter including polypropylene films (OPP) and food additives. Celanese AG has a worldwide workforce of some 13,900 employees and operates production facilities in North America, Europe, and the Asia/Pacific region. The corporation currently has 32 production sites in eight countries."
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