Google in China

Paper Summary:

This document discusses Google.com and the China market. The first section is an in depth country analysis covering the political, economic, financial, social, physical/technological, and cultural dimensions of the market. The last section is a brief organization and product/service analysis for Google's entry into the China market. The rest of the document discusses Google's product organization in the market.

From the Paper:

"Since China's accession into the World Trade Organization China's foreign policy has become much more aggressive, assertive, and projectionist in nature as a way to counter perceived threats (Heller, 2003, paras.3-6). These perceived threats are effectively countered by or because of China's political apparatus: "China's rise is no longer a matter of the future. It is already the fourth largest economy in the world, and it is growing at three to four times the rate of the first three" (Zakaria, 2004, para.3). Clearly, China's political map accomplishes much for China's internal development but its policies are enabling it to dominate the Asian region both through aid packages to other countries and an increasingly assertive military stance. Economic China's economic expansion has been the engine driving the global economy."

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• Business Plan # 90919 : "Google in China "
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• Essay # 90776 : "Global Business Strategy: Google's Asian Region"

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