A strategic plan for Google in order for it to be able to secure a solid foundation for an even more diverse revenue stream in the future.
Written in 2006; 8,955 words; 10 sources; APA; $ 186.95
Paper Summary:
This paper analyzes the business of Google. The paper then provides a strategic plan that discusses many of the factors that Google must consider in order to be successful in the next ten years. It discusses how Google can solidify its spot as a legitimate technologically innovative company and ways for it to secure a solid foundation for an even more diverse revenue stream in the future.
Table of Contents:
Executive Summary
Organization Name & Description
Vision/ Mission/ Values Statement
Vision
Milestones
Mission Statement
Shared Vision
Organizational Values
Value 1
Value 2
Value 3
Environmental Analysis - External
Remote Environment
Social/Cultural
Political/ Legal/ Government
Technological
Ecological/ Physical
Economic
Demographic
Industry Environment
Entry Barriers
Buyer Power
Competitive Rivalry
Substitute Availability
Operational Environment
Competitive Position
Creditors
Supplier Relationships
Customer Profiles
Environmental Analysis - Internal
Financial Analysis
Resource- Based View of the Organization
Tangible Assets
Intangible Assets
Organizational Capabilities
Value Chain Analysis
General Administration
Human Resource Management
Research, Technology and System Development
Procurement
Inbound Logistics
Operations
Outbound Logistics
Sales & Marketing
Service
Strengths and Weaknesses
SWOT Analysis
Organizational Strategies
Strategic Choice and Implementation
Critical Success Factors
From the Paper:
"During the second year of implementation, Google will solidify their business relationships with the cell phone vendors, release a beta version of the operating system, and begin solidifying the marketing strategy for the advertising business on the mobile platform."
"Google will have a good sense of the vendors they will be working with and Google will be able to account for any nuances in the hardware for the operating system. With the release of the beta version of the OS, Google will also be able to have actual mobile hardware for testing purposes. Due to the lack of hardware, the alpha versions of the software will only be tested with software emulators. With the advent of a tangible piece of software, the Google marketing and sales team can begin to review potential opportunities for the advertising business."
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