An analysis of Google's China market entry strategy.
Written in 2007; 1,832 words; 10 sources; MLA; $ 58.95
Paper Summary:
The paper discusses Google's China market entry plans. The paper examines a proposed budget and the financial cost-basis for market entry. The paper discusses the organizational structure design and examines the various exit strategies. The paper provides a strategic analysis that clarifies the primary trends that are driving Google's rationale for entering the China market.
"Google is primarily an internet search engine that receives the majority of its revenues from sponsored search results or, essentially, through advertising revenues. However, over the past several years Google has begun diversifying its services to include other web-based enterprises such as GoogleEarth, Froogle, and GoogleDesktop designed to capture more of the user's time and attention online. China is a growing market with the potential to overtake the United States as the leading market for internet users based on quantity or number of users."
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