This paper is a culmination of completing the global business strategies simulation found on the University of Phoenix student website. The simulation discusses a fictional enterprise that is intent on expanding internationally and is centered on identifying a sound market entry strategy. The simulation attempts to push a licensing strategy while the writer believes that a joint venture is the best option.
From the Paper:
"Based on the information provided in the simulation the major elements of a SWOT analysis of Trinezza would be: Strengths (internal) Weaknesses (Internal) Opportunities (external) Threats (external) *Strong core product *Good engineering *Focused leadership *Sound business strategy *Lack of adequate resources *Price Point *Inexperienced international management *Expansion into international markets *Growing need for Trinezza's product *Its brand identity based on its foreign ownership *Local and international competitors *Economic constraints *Lack of an expanding middle class Question Two Larger companies have several advantages over smaller companies. Usually and most obviously, they have greater resources or, at the least, greater access to resources both financial and otherwise. "
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