Gekko Consulting and Recruiting

Paper Summary:

This paper provides a business plan for Gekko Consulting and Recruiting. The company aims to penetrate the small, medium and large companies in the area, on a radius of around 10-15 kilometers. At the same time, it will also market its services via the Internet and attempt to establish a non-geographical related clientele in other states within the United States. The paper uses different forms of analysis such as PEST and economic forces and includes a number of graphs, charts and tables.

Outline:
Executive Summary
External Assessment
PEST Analysis - Political, Economical, Social, Technological
Economic Forces
Social, Cultural, Demographic, and Environmental Forces
Political, Governmental, and Legal Forces
Technological Forces
Opportunities
Threats
Internal Assessment
Management Assessment
Market and Marketing Assessment
Pricing Strategy
Promotion Strategy
Product Strategy
Place-Location Strategy
Strengths
Weaknesses
Strategies in Action
Linking Performance and Pay to Align Employee Performance with Corporate Strategies and Objectives

From the Paper:

"The marketing designers will play an important role in defining the company's brand identity on the market. They are not only responsible with elaborating the designs that will best match the targeted segment of consumers, the market niche the company will be penetrating and the medium and long-term strategy, but they will also develop promotional materials such as brochures, promotional products etc. The fact that the Florida market (and, in fact, the overall market, since market designers can be hired over the Internet and this is, in fact, the type of activity that can pertain to online collaboration) has a reasonable number of marketing designers makes their power sensibly negligible in the equation."

Sample of Sources Used:

• Florida Politics. Florida Political News for 9/15/07. On the Internet at http://www.flapolitics.com/showDiary.do?diaryId=2107. Last retrieved on September 25, 2007
• http://www.eflorida.com/ContentSubpage.aspx?id=1898/. Last retrieved on September 25, 2007
• http://www.census.gov/epcd/susb/2001/fl/FL--.HTM Last retrieved on September 25, 2007
• http://censtats.census.gov/cgi-bin/cbpnaic/cbpsel.pl - Last retrieved on September 27, 2007

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