The paper examines how Gateway Computers, founded in 1985, has grown from a two-person start-up to a multibillion-dollar company. The paper concentrates on the business side and shows how Gateway has identified the needs of the consumer and built up a strong business model accordingly.
From the Paper:
"This paper is a business analysis of the company Gateway Computers, a company that holds a particular niche in the fiercely competitive computer business. That business has become more and more competitive because of the rapidity with which computer technology changes so that new developments may mean entirely new systems offered and soon required by users. This means a rapid turnover in both hardware and software for many consumers, and while this might suggest increased business for existing manufacturers, it also means new entrants with new products all the time."
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