The paper is a detailed business plan for an independent ecommerce, retail online business.
Written in 2009; 10,000 words; 14 sources; MLA; $ 202.95
Paper Summary:
The paper is an extensive, detailed and long-term business plan for a company by the name of Gadgers which is an online store specializing in electronic gadgets such as, but not limited to, car electronics, audio players, games consoles, video equipment, baby monitors, surveillance equipment, and other popular electronic items. The company is an independent ecommerce, retail online business, providing consumers with the opportunity to purchase branded merchandise at low prices. The paper includes tables, graphs, and a glossary of terms.
Table of Contents:
General overview
What We Offer
Location
Market product and service
Management expertise
Reasons why the business will succeed
Business Goals
S.M.A.R.T (Specific, Measurable, Achievable, Realistic, Timely)
Short term 0-2 years
Medium term 3-5 years
Long term over 5 years
Summary of financial needs and application of funds
Summary of earnings projection
Security you are prepared to pledge
Management
List of owners
List of Support Business Advisors Who Will Formally Offer Business Advice
Important employee regulations and policies
Mission Statement
Business Description
Marketing Plan
Price comparison among competitors and benefits analysis
Propriety position
Products or Services Pricing Strategy
Selling price for products
Cost of materials and supplies for products
Cost of selling product
Pricing policy
Description of the total market
Industry trends (past, present, and future)
Target market
Marketing plan/strategy
Location
Equipment
Work flow
Inventory control
Supplies and materials
Growth
Registrations and Regulations
Zoning, permits, contracts and licenses or patents
Insurance
Taxes
Glossary
Appendices
Research
From the Paper:
"The marketing strategy in the first three years will be to build brand recognition. The first year of operation will focus on mass media to create business identity. It is imperative that early adopters obtain widespread awareness of services and benefits. In addition, the first year of operation will be used to solidify the services concept and identify any weaknesses in the service offering. In comparison, during years two through three, Gadgers will be focused on rapid growth to establish a strong market niche while attending to brand positioning, gaps in market coverage, and additional opportunities for market segmentation. Recently listed as the fastest growing market in terms of online shopping, America is a prime target for Gadgers. Equally prime is the target market of those who already shop on the Internet. Comfortable already with the concept of shopping online, and technologically-savvy enough to use the computer for their shopping needs, this group will be the most likely to purchase electronic products from Gadgers for several reasons. First of all, this group of consumers will not only be comfortable with shopping on the Internet, but the convenience of this kind of shopping will be preferable to the group. This group of consumers can either be male of female, are probably in their late teens to late twenties, and most likely have some type of post-high school education. Their interest in electronics and preference for handing all business over the Internet were probably developed during their college years. In order to market to this target group, Gadgers will focus on Internet marketing, featuring advertisements on other electronics web sites such as ITunes, developing a Face book and My Space profile, and providing promotional codes for free coupons. Gadgers will also target those who already shop on the Internet by allying themselves with shopping club web sites such as Quixtar.com and Mypoints.com. The final primary marketing strategy will be to create a blog including a video and photo contest, offering free merchandise to the winner. This will draw online shoppers and technology-savvy young people to the web site. Gadgers must undertake these primary marketing objectives in order to compete with the primary competitors, web sites of established electronic brick and mortar sties such as Best Buy and Radio Shack. The size of this market is rather extensive, with Best Buy topping the charts of most electronics purchases, and specialized stores like Radio Shack and the Mac store picking up the leftovers. Gadgers can compete with these types of brick and mortar stores in both prices and versatility of items offered, as Gadgers will provide one web site containing many brand name items at lower prices than in stores. This information will be effectively communicated in the online marketing strategy detailed above."
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