Written in 2009; 2,524 words; 10 sources; APA; $ 76.95
Paper Summary:
The paper discusses how globalization has resulted in more choices for the consumers and the investors and the impact of this on corporations. The author continues to provide an example of an organization that has made full use of the globalizing forces - the American automobile manufacturer Ford. The paper provides a comprehensive account of the company's present situation together with a proposal to become more flexible and adapt to the new requirements in the micro and macro environments.
Outline:
Abstract
The Company
The Problem
The Proposal
SWOT Analysis
Corporate Culture and Globalization
PEST Analysis
The Competition
Demographics and Labor Market
Ethics and Social Responsibility
Potential Outcomes of the Propositions
Conclusions
From the Paper:
" Ford Motor Company was founded in 1903 by Henry Ford and it is currently headquartered in Dearborn, Michigan. The primary aim of the organization is to manufacture and sell vehicles; recently however, they have also became focused on offering additional and complementary services, such as financing solution upon purchase, including credits and leasing. They also offer support and maintenance services. Ford was the first organization to produce and sell mass vehicles, allowing as such the purchase of a car for more individuals. "Ford Motor began a manufacturing revolution with its mass production assembly lines in the early 1900s. The company is now firmly entrenched in the status quo as one of the world's largest makers of cars and trucks" (Hoovers, 2008)
"The corporation manufactures and distributes their vehicles onto six continents, owning 95 production plants and employing an estimated 246,000 individuals. They have developed numerous strategic partnerships and they are now affiliated with brands such as Mazda, Lincoln, Mercury and Volvo. "The company operates as a globally integrated worldwide team with four key priorities: aggressively restructuring to operate profitably at the current demand and changing mix, accelerating development of new products customers want and value, financing its plan and improving its balance sheet, and working together effectively as a global team" (Ford Motor Company 2007 Annual Report)."
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