Family Entertainment Center

Paper Summary:

The paper provides an overview of a new family entertainment center, called the Quasar Lazar Family Fun Entertainment Center, which will be referred to as the Lazar Tag Facility and will be a limited liability company (LLC). The paper first examines the marketing opportunities as well as the profile of the recreation and leisure industry in general. The paper then relates how the Lazar Tag Facility will attract customers and provide customers with a quality experience. In addition, the paper deals with the center's customer service policies and methods of advertising.

Outline:
Business Image
Legal Form of the New Business
Marketing
Industry Profile
Attracting Customers
Selling to Customers
Customer Service Policies
Advertising

From the Paper:

"In order to best understand how the new family entertainment center will be positioned, one must first be presented the general image. The Lazar Tag Facility will incorporate all activities and products offered by family entertainment centers in general. Also, the new facility aims at slightly developing this range of activities, by conducting significant research and development projects in order to find out what other activities customers would like to have at the Lazar Tag Facility.
"However, given the fact that family entertainment centers' customers are usually characterized by traditionalism, the Lazar Tag Facility will introduce new special activities and offers during an extended period of time, so that customers will not be confused by the new offer."

Sample of Sources Used:

• Limited Liability Company (2008). Wikipedia, the free encyclopedia. Retrieved September 30, 2008 from http://en.wikipedia.org/wiki/Limited_liability_company.
• Limited Liability Company (2008). Internal Revenue Service, United States Department of Treasury. Retrieved September 30, 2008 from http://www.irs.gov/faqs/faq12-1.html.
• Flagstaff, Arizona (2008). Wikipedia, the free encyclopedia. Retrieved September 30, 2008 from http://en.wikipedia.org/wiki/Flagstaff,_Arizona.
• Hix, Steven (2006). Family Entertainment Center Industry Trends and the Economy. The Miniature Golf Association, United States. Retrieved September 30, 2008 from http://www.mgaus.org/trends%20economy.htm.
• Family Entertainment Center (2008). White Hutchinson, Leisure & Learning Group. Retrieved September 30, 2008 from http://www.whitehutchinson.com/leisure/familyctr.shtml.

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