Paper Summary:

This paper provides a cultural and economic analysis of Hong Kong, as well as a market audit and competitive market analysis, in order to assess the feasibility of exporting frozen french fries from a U.S.-based company to the island. The paper also includes a preliminary marketing plan for entering the Hong Kong market and a recommendation, based on the information presented that exporting such a differentiated product as frozen french fries into the market is not profitable, especially not in the short term. A separate bibliography is included for each section of the paper.

Brief History
Geographical Settings
Social Institutions
Religion and Aesthetics
Living Conditions
Population
Economic Statistics and Activity
Developments in Science and Technology
Market Audit and Competitive Market Analysis
Preliminary Marketing Plan
Recommendation

From the Paper:

"Hong Kong's people are predominately of Chinese origin, strongly influenced by Western business systems and customs. About 38 per cent of the population possess a reasonable level of English and most senior business people and officials speak English (Austrade, 2003). Almost 99 per cent of Hong Kong's fruit requirements are imported. Hong Kong is also the transit port for re-exports into mainland China, Macau and other neighboring markets in Asia (Austrade, 2003). The food retailing and catering sector has been changing noticeably in recent years as a result of the changing lifestyle of the local population. Consumers are being more health conscious about what they eat. Supermarkets, fast food stores and theme restaurants continue to grow and have become an integral part of the shopping and dining out habits of the local population (US Department of Agriculture, 2002). The Chinese people's lifestyles and eating habits have changed over the last few years, which have resulted in a booming fast-fast food industry. And now that Hong Kong consumers have tasted French fries in restaurants and fast food chains, they want to enjoy them at home (American Farm Bureau Federation, 2002)."

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