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Export Plan for Chain Store Guide


# 89756
Export Plan for Chain Store Guide
This paper offers a marketing plan for the Chain Store Guide company to export publications to China.
2,250 words (approx. 9 pages) | 5 sources | 2006 United States


Paper Summary:

In this article, the writer firstly explains the activities and intentions of the Chain Store Guide Company. The writer then details the various publications in which the Chain Store Guide has a connection. Finally the writer presents an export marketing plan in order for the Chain Store Guide to print and distribute publications into the Chinese market.

From the Paper:

"This export marketing plan outlines the intent of Chain Store Guide to print and distribute its product line of intelligence publications in the China market. Chain Store Guide is a division of Lebhar-Friedman, Inc. Lebhar-Friedman, Inc. is the parent company of several market leading publications: Chain Store Age, Nations Restaurant News, DSN Retailing Today, and Chain Store Guide. Chain Store Guide amasses data on the Retail & Food service Industries across the North American continent. It has over 70k unique companies in its database."

Cite this paper

APA Citation:

Export Plan for Chain Store Guide (2012, January 15). Retrieved February 10, 2012, from http://www.academon.com/Business-Plan-Export-Plan-for-Chain-Store-Guide/89756

MLA Citation:

"Export Plan for Chain Store Guide" 15 January 2012. Web. 10 Feb. 2012. <http://www.academon.com/Business-Plan-Export-Plan-for-Chain-Store-Guide/89756>




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