This paper offers a marketing plan for the Chain Store Guide company to export publications to China.
Written in 2006; 2,250 words; 5 sources; $ 89.95
Paper Summary:
In this article, the writer firstly explains the activities and intentions of the Chain Store Guide Company. The writer then details the various publications in which the Chain Store Guide has a connection. Finally the writer presents an export marketing plan in order for the Chain Store Guide to print and distribute publications into the Chinese market.
From the Paper:
"This export marketing plan outlines the intent of Chain Store Guide to print and distribute its product line of intelligence publications in the China market. Chain Store Guide is a division of Lebhar-Friedman, Inc. Lebhar-Friedman, Inc. is the parent company of several market leading publications: Chain Store Age, Nations Restaurant News, DSN Retailing Today, and Chain Store Guide. Chain Store Guide amasses data on the Retail & Food service Industries across the North American continent. It has over 70k unique companies in its database."
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