A look at the use of Google and Yahoo! as case-studies to determine what makes a successful website.
Written in 2005; 2,809 words; 8 sources; MLA; $ 83.95
Paper Summary:
The paper begins with an introduction of business conducted over the internet, otherwise known as e-commerce. In particular, it looks at the factors which contribute towards a good website, such as content, target audience, etc. The paper then examines two internet based companies, Yahoo! and Google which are both search engines with associated businesses. It offers a SWOT analysis and comparison of the two.
Paper Outline:
Introduction
Growth of e-Commerce
Yahoo!
Google
Industry Environment
SWOT
Comparison
Works Cited
From the Paper:
"Both services are likely to succeed in the short term, and Google seems poised for growth. However, many went broke waiting for profits from such companies during the dot.com era of the 1990s, so neither service is assured of success. Yahoo! is somewhat more traditional in orientation, but Google may have the stronger team and the better approach to this new area of commerce. Investors seem to be drawn to Google, but investors should sink money into this venture with caution given the uncertainties that exist and the failures of the recent past. The real strength of each company should emerge over the next three or four years as the business plan is more fully tested and revenues either grow or not."
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